BRIEF: To create a brand for the first smart travel card, outside of London’s Oyster product.
OUR ANSWER: Hold workshops to establish the brand collateral contained within the existing METRO ID, explore ways to update the ID and reposition as a smart card. Shape the brief and visual identity of a new product. Satisfy West Yorkshire Passenger Transport and private bus and train operators.
DELIVERABLES: Brand iteration, product design, launch, livery, advertising, photography and marketing campaigns.
