BRIEF: To update the TBF ID, reposition the organisation as an ‘equal player’ within international basketball and incorporate the national symbolism.
OUR ANSWER: Workshops in Istanbul with the stakeholders. Exploring the hierarchy of sponsors, teams and federation. Shaping the values, creating a legacy and reflecting the long term aspirations of the TBF.
DELIVERABLES: A new logo, extensive brand guidelines (including templates for TV, sponsorship partners, print, match livery and internal comms, ongoing support for six months.
